blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing … technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they …

one.” —Thomas Muthucattu Paul, Professor, Papua New Guinea University of Technology, Papua New Guinea Advances in … technology and changes in consumer buying patterns have forced businesses in emerging economies to alter traditional marketing …

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different … technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by … employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure …