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This meta-analytic review conceptualises and synthesises the study factors related to this phenomenon to effectively comprehend online purchasing intention. This study's "online purchase intention" concerns consumers' propensity or likelihood to purchase via online channels. This review develops...
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blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing … technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they …
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one.” —Thomas Muthucattu Paul, Professor, Papua New Guinea University of Technology, Papua New Guinea Advances in … technology and changes in consumer buying patterns have forced businesses in emerging economies to alter traditional marketing …
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Using real-time customer data holds great potential for the insurance industry. The frequency and relevance of interactions can be improved to provide assistance in real time. Better prevention and risk management can significantly improve pricing and reduce losses. These changes, however, hold...
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