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The impact of brand authenticity on brand trust and SME growth: A CEO perspective
Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of world business : JWB 48 (2013) 3, pp. 340-348
Persistent link: https://www.econbiz.de/10010133821
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The entrepreneurial marketing domain : a citation and co-citation analysis
Kraus, Sascha; Filser, Matthias; Eggers, Fabian; Hills, … - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010048542
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The effect of financial resource availability on entrepreneurial orientation, customer orientation and firm performance in an international context: an empirical analysis from Aust...
Filser, Matthias; Eggers, Fabian; Kraus, Sascha; … - In: Journal for East European Management Studies 19 (2014) 1, pp. 7-30
This study investigates the impact of financial resource availability on entrepreneurial orientation (EO), customer orientation (CO) and on growth in small- and medium-sized enterprises (SME) in Austria and Hungary. Structural equation modeling revealed that financial resource availability is...
Persistent link: https://www.econbiz.de/10010744716
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The effect of financial resource availability on entrepreneurial orientation, customer orientation and firm performance in an international context: an empirical analysis from Aust...
Filser, Matthias; Eggers, Fabian; Kraus, Sascha; … - In: Journal for East European Management Studies 19 (2014) 1, pp. 7-30
This study investigates the impact of financial resource availability on entrepreneurial orientation (EO), customer orientation (CO) and on growth in small- and medium-sized enterprises (SME) in Austria and Hungary. Structural equation modeling revealed that financial resource availability is...
Persistent link: https://www.econbiz.de/10010775509
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The effect of financial resource availability on entrepreneurial orientation, customer orientation and firm performance in an international context: an empirical analysis from Aust...
Filser, Matthias; Eggers, Fabian; Kraus, Sascha; … - In: Journal for East European Management Studies 19 (2014) 1, pp. 7-30
This study investigates the impact of financial resource availability on entrepreneurial orientation (EO), customer orientation (CO) and on growth in small- and medium-sized enterprises (SME) in Austria and Hungary. Structural equation modeling revealed that financial resource availability is...
Persistent link: https://www.econbiz.de/10010778619
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The impact of brand authenticity on brand trust and SME growth: A CEO perspective
Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of World Business 48 (2013) 3, pp. 340-348
This article investigates the linkages between brand authenticity, brand trust, and SME growth from a CEO perspective. Brand authenticity is operationalized as consisting of three factors: brand consistency, brand customer orientation, and brand congruency. The hypotheses derived in this paper...
Persistent link: https://www.econbiz.de/10011065270
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Implications of customer and entrepreneurial orientations for SME growth
Eggers, Fabian; Kraus, Sascha; Hughes, Mathew; Laraway, Sean - In: Management Decision 51 (2013) 3, pp. 524-546
Purpose – The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented by proactiveness, innovativeness and risk‐taking) impact the growth of SMEs...
Persistent link: https://www.econbiz.de/10014933346
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The entrepreneurial marketing domain: a citation and co‐citation analysis
Kraus, Sascha; Filser, Matthias; Eggers, Fabian; Hills, … - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 1, pp. 6-26
Purpose – Entrepreneurial marketing (EM) is at the brink of becoming an established discipline. To advance the field further and to better guide research efforts in different sub categories, the purpose of this paper is to examine the field's intellectual structure with the help of citation...
Persistent link: https://www.econbiz.de/10014902636
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Marketing für Gründungsunternehmen - Forschungsstand und Forschungsperspektive
Eggers, Fabian - In: Existenzgründung: Beiträge zur Gründungsforschung, (pp. 183-201). 2006
Persistent link: https://www.econbiz.de/10003315882
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Gründungsmarketing : Theorie und Empirie des Marketing junger Dienstleistungsunternehmen
Eggers, Fabian - 2009
Die erfolgreiche Vermarktung und Weiterentwicklung innovativer Ge­schäfts­kon­zepte hat positive Bedeutung für die Entwicklung von Wirt­schaftsräumen. Diese Erkenntnis und das Entstehen von Startups wie z.B. Google und Facebook trugen dazu bei, dass sich Forschung und Praxis mehr und mehr...
Persistent link: https://www.econbiz.de/10003796766