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The use of social media on tourism and hospitality departments has led to a great deal of interest in visitor economy … to find the research. Social media platforms in hospitality and tourism see the importance of the creation model on the … functions applied to tourism, benefits and the influences on consumer’s value creation when focusing on trips and travelling to …
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The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers … use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used … to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e …
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