"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...

This book discusses Samuel Pufendorf and his contributions to the development of the European Enlightenment and the emergence of economics as a social science. Born in 1632 in Saxony, Pufendorf wrote widely on natural law, ethics, jurisprudence, and political economy and was one of the most...

Der Titel vermittelt Schritt für Schritt Grundwissen in Wirtschaft und wendet sich an Leser ab 12 Jahren. In 6 Kapiteln werden die grossen Themen und Fragen von der Steinzeit bis zu den Herausforderungen der Globalisierung erklärt. Das gelingt mit verständlichen, interessanten Texten und der...