We approach the newsvendor with pricing problem as a practitioner who must model demand as a function of price. Previous work required strong assumptions about demand curves, making practical implementation of results problematical. Instead, we assume that customers have reservation prices which...

Competition Authorities are introducing new informational remedies to help consumers search and switch more actively. Using a specially commissioned data set, and unique direct estimates of the gains, search and switching time which consumers anticipate, we examine the determinants of consumer...

Consumer behaviour is affected by many factors such as demographic, economic, social, psychological, cultural factors and product, price, place and promotion decisions. The composition of these factors determinesconsumer behaviour. Besides these factors, retail industry which is a developing...

Brand equity is affected by many factors such as brand commitment, brand awareness, perceived quality and brand association. One of them brand royalty is important component of brand equity. In this research, it was investigated consumers’ brand preferences, brand royalty level and brand...

Research on consumer behaviour has revealed that the prospect of reaching a personal value is the virtual buying motive. Bearing this in mind, the researcher, as well as the marketer, is not only able to observe whether one product is preferred to another, but also to understand why this product...

This paper depicts how the general turn from mass consumption toward increased qualitative differentiation of products - the quality turn - manifest in the South African agro-food system. The strong influence of these quality trends on agro-food systems evolution has been widely discussed in...

Based on an enhancement of Ajzen's Theory of Planned Behaviour, this article investigates German consumers' trust in different sources of information. Moreover, it discusses the settings and the extent to which consumers' trust influences consumers' behaviour both in the case of a standard...

Due to a high level of product substitution in the food market, it often proves difficult to strike a balance between supply and demand. This is especially true in sectors with a such high level of competition and product differentiation as the wine producing sector. Faced with the difficulty of...