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94251
Radically concrete or incrementally abstract? : the contingent role of abstract and concrete framing in pitching novel ideas
Falchetti, Denise
;
Cattani, Gino
;
Ferriani, Simone
- In:
Innovation: organization & management : IOM
26
(
2024
)
3
,
pp. 473-493
Persistent link: https://www.econbiz.de/10015048862
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