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Purpose The purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia's aggression against Ukraine on February 24, 2022....
Persistent link: https://www.econbiz.de/10014552928
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Theoretical framework: online advertising, information asymmetry, manipulation -- Research results: information asymmetry and the world of manipulation in online advertising -- Managerial and theoretical implication.
Persistent link: https://www.econbiz.de/10013176326