This section will begin with a general state of mass customization approaches using body scanning and RFID technologies. Then, consumer interaction with these technologies will be explored by discussing selected research studies. Finally, the methods and results from the empirical study we...

Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...

Indian retail is in an expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Previously the manufacturing brands used to lead the apparel category...