Private label brands have made tremendous inroads over the past two decades. Although the success of private labels has been limited to certain product categories and segments of consumers, retailers continue to expand the domain of private label offerings. Private label brands, also known as...

This paper investigates the effects of environmental uncertainty on the performance and market-orientation (MO) strategies of South Korean apparel retailers, and the effects of their MO strategies on their performance. Market turbulence negatively affects retailers' performance and the use of...