Purpose The purpose of this paper is to examine the impact of manager influence strategies and innovation attributes on employee attitudes and behaviors in innovation implementation. Design/methodology/approach Employees ( n =237) in a manufacturing company in Taiwan which implemented an...

Purpose: This study aims to examine the association of social media advertising with deposit contracts and consumers joining a fitness club/gym. Design/methodology/approach: This paper surveyed 745 college students. Three deposit contract options were presented with goals of losing 5% of your...

Purpose: A number of types of scarcity messages are often used in Internet advertisements, but all these types have not been directly compared to each other. Design/methodology/approach: College students (n = 789) were surveyed about five advertising choices for luxury skin-care products...

Purpose – College students often embrace credit card use and do not always consider the potential risks of incurring debt from irresponsible credit card use. This paper aims to focus on this issue. Design/methodology/approach – College students (n=301) were surveyed and reported their...

Purpose – Studies for online designer clothing purchases and also online purchases of numerous types of designer clothing are so far unknown. This study seeks to analyze variables influencing intentions to purchase designer clothing online and also online purchases of different types of...