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Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio; Kitchen, Philip J.; Chiaudano, Valentina - In: Developing successful global strategies for marketing …, (pp. 81-100). 2021
Persistent link: https://www.econbiz.de/10012521623
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The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel; Leicht, Thomas; Pellicelli, Michela; … - In: Journal of strategic marketing 26 (2018) 8, pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
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BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
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Replication and George the Galapagos tortoise
Schultz, Don E.; Kerr, Gayle; Kitchen, Philip J. - In: Journal of marketing communications 28 (2022) 3, pp. 313-328
Persistent link: https://www.econbiz.de/10013371020
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Innocent until proven guilty : suspicion of deception in online reviews
Petrescu, Maria; Kitchen, Philip J.; Dobre, Costinel; … - In: European journal of marketing 56 (2022) 4, pp. 1184-1209
Persistent link: https://www.econbiz.de/10013350956
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Ego-depletion is in the way : the challenges of controlled communication and the role of the regulatory focus theory in sustainable goals pursuit
Anisimova, Tatiana; Billore, Soniya; Kitchen, Philip J. - In: Journal of communication management 28 (2024) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10014521018
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The power of synergy to reinvent IMC education
Kerr, Gayle; Mulhern, Frank; Viswanathan, Vijay; … - In: Journal of marketing communications 30 (2024) 2, pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
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Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi; Balmer, John M.T.; Stoian, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
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Integrated marketing communications : a global brand-driven approach
Kitchen, Philip J.; Tourky, Marwa E. - 2021 - 2nd ed.
Persistent link: https://www.econbiz.de/10012583609
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Psychological empowerment and creative performance : Mediating role of thriving and moderating role of competitive psychological climate
Sahadev, Sunil; Chang, Kirk; Malhotra, Neeru; Kim, Ji-Hee; … - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534994