Similar Search Results

An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance of expatriates

Jun, Sunkyu; Gentry, James W. - 2009

Persistent link: https://www.econbiz.de/10003837040

Effects of underdog (vs. top dog) positioning advertising

Jun, Sunkyu; Sung, Jungyeon; Gentry, James W.; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 495-514

Persistent link: https://www.econbiz.de/10011546559

Motivational bases for consumers' underdog affection in commerce

McGinnis, Lee Phillip; Gao, Tao; Jun, Sunkyu; Gentry, … - In: Journal of service management 28 (2017) 3, pp. 563-592

Persistent link: https://www.econbiz.de/10011758770

Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence

Ryu, Hyerin; Jun, Sunkyu - In: Journal of business research : JBR 168 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014434850

Asymmetric negative influence of cynicism and skepticism : a study of preventative communication

Ryu, Hyerin; Jun, Sunkyu - In: International journal of advertising : the review of … 38 (2019) 4, pp. 577-602

Persistent link: https://www.econbiz.de/10012200295

NOTES - Cultural Adaptation of Business Expatriates in the Host Marketplace

Jun, Sunkyu; Gentry, James W.; Hyun, Yong J. - In: Journal of international business studies : JIBS ; a … 32 (2001) 2, pp. 369-378

Persistent link: https://www.econbiz.de/10005892792

The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine

Jun, Sunkyu; Putrevu, Sanjay; Hyun, Yong J.; Gentry, … - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10008117840

An Investigation of Newspaper Ad Memory As Affect Context Involvement and Ad Size -- A Korean Case

Hyun, Yong J.; Gentry, James W.; Park, Chanwook; Jun, Sunkyu - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10008126891

The Effect of Time Pressure on Choice and Postpurchase Processes

Hyun, Yong J.; Kim, Jeong-Eui; Gentry, James W.; Jun, Sunkyu - 2013

There has been little investigation of how time pressure affects the postpurchase process. While much research has found that time pressure affects the decision making process, this study examines both processes as a whole. An experiment finds that time pressure changes how product attributes...

Persistent link: https://www.econbiz.de/10014038365

Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?

Gentry, James W.; Jun, Sunkyu; Tansuhai, Patriya - In: Journal of Business Research 32 (1995) 2, pp. 129-139

Persistent link: https://www.econbiz.de/10005477695