Through repeated interactions, firms today refine their understanding of individual users' preferences adaptively for personalization. In this paper, we use a continuous-time multi-agent bandit model to analyze firms that supply content to consumers, a representative setting for strategic...

Despite many success stories, B2B e-commerce penetration remains low. Many firms introduce electronic channels in addition to their traditional sales channels, but find that buyer usage of the e-channel over time does not keep up with initial expectations. Firms must understand the underlying...

Despite the common practice of multiple standards in the high-technology product industry, there is a lack of knowledge on how compatibility between base products and add-ons affects consumer purchase decisions at the brand and/or standard level. We recognize the existence of compatibility...

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

This paper describes two new data sets available to academic researchers (at <ext-link ext-link-type="uri" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="http://www.informs.org/Community/ISMS">http://www.informs.org/Community/ISMS</ext-link>). The first is a panel data set containing the transactions of 19,936 households made over the period from December 1998 to November 2004 at a major U.S. consumer electronics...

This article applies different approaches to distinguish state dependence from unobserved heterogeneity and serial correlation and, hence, test for state dependence in consumer brand choices. First, we apply a simple method proposed by Chamberlain, which involves lagged exogenous variables only....

We examine purchases of extended service contracts, which are essentially insurance products, for electronic products in a retail setting. The primary insurance purchase determinants are perceived probability of loss, extent of loss, risk aversion, and amount of insurance premium. We examine how...