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The luxury sector as a whole is experiencing a delay in digitalization, both in store and online, while customers are more and more attracted by digital experiences. Strategies such as driving online customers into shops, or using the web to complete store information are increasing and...
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Purpose: With the increasing digitalization processes taking place in different industries, the success of family small and medium-sized enterprises (SMEs) appears to be more under threat than for any other types of organizations, especially when information technologies (ITs) are not...
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