Sol Price and Sam Walton changed retail in the twentieth century. Price changed retail by combining knowledge he assembled from real estate law and the firms he observed to find creative ways to innovate in discount retail. Walton, too combined and redeployed knowledge-in some cases, the...

Numerous social marketing campaigns exhort parents to talk to their children about sexual abstinence, pregnancy risk, and sexually transmitted disease prevention. The effectiveness of these conversations is difficult to ascertain if parents are more likely to broach discussions related to sexual...