New product introductions rely on technologies that are often subject to strongly contested standards wars. In an attempt to ensure that the technical formats that their products are built upon, are the ones that gain widespread market acceptance and thereby emerge as industry standards, firms...

Research about innovation management explores how the future is created—who is creating it (organizations, collaborations, etc.), for what aims (customer satisfaction, market performance, etc.), and with what broader effects (social, environmental, etc.). With this extended essay, we explore...