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Interpreting the stock returns to new product announcements : how the past shapes investors' expectations of the future

Warren, Nooshin L.; Sorescu, Alina - In: Journal of marketing research : JMR 54 (2017) 5, pp. 799-815

Persistent link: https://www.econbiz.de/10011762839

Event study methodology in the marketing literature : an overview

Sorescu, Alina; Warren, Nooshin L.; Ertekin, Larisa - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 186-207

Persistent link: https://www.econbiz.de/10011658052

Marketing ideas : how to write research articles that readers understand and cite

Warren, Nooshin L.; Farmer, Matthew; Gu, Tianyu; … - In: Journal of marketing 85 (2021) 5, pp. 42-57

Persistent link: https://www.econbiz.de/10012608667

Corporate sociopolitical activism and firm value

Bhagwat, Yashoda; Warren, Nooshin L.; Beck, Joshua T.; … - In: Journal of marketing 84 (2020) 5, pp. 1-21

Persistent link: https://www.econbiz.de/10012271462

Commentary : brand activism in a political world

Moorman, Christine - In: Journal of public policy & marketing 39 (2020) 4, pp. 388-392

Persistent link: https://www.econbiz.de/10012534318

Innovation and the market value of firms

Sorescu, Alina - In: Handbook of marketing and finance, (pp. 129-154). 2012

Persistent link: https://www.econbiz.de/10009552479

Data-driven business model innovation

Sorescu, Alina - In: The journal of product innovation management : an … 34 (2017) 5, pp. 691-696

Persistent link: https://www.econbiz.de/10011803485

An empirical examination of the role of characteristics of the format, standard setting alliance and alliance partners in the market acceptance of formats

Sorescu, Alina (contributor); Varadarajan, Rajan (contributor) - 2008

New product introductions rely on technologies that are often subject to strongly contested standards wars. In an attempt to ensure that the technical formats that their products are built upon, are the ones that gain widespread market acceptance and thereby emerge as industry standards, firms...

Persistent link: https://www.econbiz.de/10009465061

New product preannouncements and shareholder value : don't make promises you can't keep

Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489

Persistent link: https://www.econbiz.de/10003547868

New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116

Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: MSI reports : working paper series (2006) 3, pp. 23-48

Persistent link: https://www.econbiz.de/10003393772