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Measuring integrated marketing...
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Consumer behaviour
38
Konsumentenverhalten
38
Marketingmanagement
34
Marketing management
33
Brand management
27
Markenführung
27
Marketing
23
Brand image
21
Markenimage
21
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17
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16
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15
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14
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13
Online-Marketing
13
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12
Öffentlichkeitsarbeit
12
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11
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11
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11
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11
Social web
11
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11
Customer satisfaction
10
Kundenzufriedenheit
10
Online retailing
9
Online-Handel
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Internationales Marketing
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8
Website
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7
Malaysia
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English
188
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48
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2
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Kitchen, Philip J.
170
Barrio-García, Salvador del
32
Porcu, Lucia
23
Kitchen, Philip
18
Alcántara-Pilar, Juan Miguel
15
Schultz, Don E.
15
Crespo-Almendros, Esmeralda
13
Eagle, Lynne C.
9
Truong, Yann
9
Eagle, Lynne
8
McColl, Rod
7
Ahmad, Syed Zamberi
6
Foroudi, Pantea
6
Bulmer, Sandy
5
Hawkins, Jacinta
5
Kerr, Gayle
5
Papasolomou, Ioanna
5
Tourky, Marwa
5
del Barrio-García, Salvador
5
Basir, Mohd Sah
4
Cuomo, Maria Teresa
4
Foroudi, Mohammad Mahdi
4
Kimmel, Allan J.
4
Lindgreen, Adam
4
Melewar, T. C.
4
Sharifah Faridah Syed Alwi
4
Grimes, Anthony
3
Gupta, Suraksha
3
Kanso, Ali
3
Kim, Ilchul
3
Kitchen, Philip James
3
Li, Tao
3
Liébana-Cabanillas, Francisco
3
Muñoz-Leiva, Francisco
3
Norbani Che Ha
3
Penagos-Londoño, Gabriel I.
3
Prados-Peña, M. Belén
3
Rodríguez-Priego, Nuria
3
Rose, Lawrence C.
3
Rose, Lawrence Craig
3
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IGI Global
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Palgrave Macmillan <Firma>
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Journal of marketing communications
25
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13
Marketing intelligence & planning
13
European journal of marketing : EJM
11
Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
7
Working paper / Department of Commerce, College of Business, Massey University
6
Journal of strategic marketing
5
The marketing review
5
EuroMed journal of business
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Qualitative market research : an international journal
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
European Journal of Marketing
3
Journal of business strategy
3
The future of marketing : critical 21st century perspectives
3
A reader in marketing communications
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Economic research
2
European Research on Management and Business Economics (ERMBE)
2
European research on management and business economics
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International journal of hospitality management
2
International journal of management and marketing research : IJMMR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of retailing and consumer services
2
Journal of the Market Research Society : JMRS
2
Qualitative Market Research: An International Journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Wine Economics and Policy
2
Academia : revista Latinoamericana de administración
1
Bridging the gap between advertising academia and practice
1
Cross cultural management : an international journal
1
Developing successful global strategies for marketing luxury brands
1
EuroMed Journal of Business
1
European Journal of Marketing Ser.
1
European journal of marketing
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ECONIS (ZBW)
155
OLC EcoSci
49
USB Cologne (EcoSocSci)
12
Other ZBW resources
11
EconStor
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RePEc
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BASE
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1
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
2
Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria
;
Porcu, Lucia
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
140
(
2022
),
pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
Saved in:
3
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
4
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
5
A review of psycho- vs. socio-linguistics theories : an application to marketing research
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 227-255)
.
2015
Persistent link: https://www.econbiz.de/10011396940
Saved in:
6
The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 320-345)
.
2015
Persistent link: https://www.econbiz.de/10011396958
Saved in:
7
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305438
Saved in:
8
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305472
Saved in:
9
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
10
Toward an understanding of online information processing in e-tourism : does national culture matter?
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1128-1142
Persistent link: https://www.econbiz.de/10011758832
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