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Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

Rodríguez-López, María Eugenia; Alcántara-Pilar, … - In: Journal of Hospitality and Tourism Insights 6 (2023) 5, pp. 2646-2667

Purpose The aim of this study is to analyse the moderating roles of restaurant type and client long-term orientation (LTO) on the loyalty building process. In addition, this analysis delves into the role of customer satisfaction and delight in the dining experience on the development of loyalty...

Persistent link: https://www.econbiz.de/10014873735

Looking into the Islamic banking sector in Palestine : do religious values influence active social media engagement behavior?

Yasin, Mahmoud; Porcu, Lucia; Liébana-Cabanillas, Francisco - In: Journal of Islamic Marketing 12 (2020) 9, pp. 1801-1819

Purpose: The purpose of this paper is to investigate how religious values of Islamic banking users influence their active social media engagement behavior (SMEB), when exposed to online brand related-content. Design/methodology/approach: The method used for data collection was an online...

Persistent link: https://www.econbiz.de/10012278348

Branding for social marketing : keys for success

Doña Toledo, Luis; Porcu, Lucia; Rey Pino, Juan Miguel; … - In: Sustainable branding : ethical, social, and …, (pp. 38-54). 2021

Persistent link: https://www.econbiz.de/10012546385

The impact of customer personality and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case

Yasin, Mahmoud; Porcu, Lucia; Abusharbeh, Mohammed T.; … - In: Economic research 33 (2020) 1,2, pp. 1985-2006

Persistent link: https://www.econbiz.de/10013191288

The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine

Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132223

Perceived customer care and privacy protection behavior : the mediating role of trust in self-disclosure

Rodríguez-Priego, Nuria; Porcu, Lucia; Prados-Peña, … - In: Journal of retailing and consumer services 72 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014253497

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

Crespo-Almendros, Esmeralda; Prados-Peña, M. Belén; … - In: Academia : revista Latinoamericana de administración 35 (2022) 2, pp. 148-162

Persistent link: https://www.econbiz.de/10013369812

Customer perceived integrated marketing communications : a segmentation of the soda market

Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464

Persistent link: https://www.econbiz.de/10013371035

Challenges in times of a pandemic : what drives and hinders the adoption of location-based applications?

Rodríguez-Priego, Nuria; Porcu, Lucia - In: Economic research 35 (2022) 1,1, pp. 438-457

Persistent link: https://www.econbiz.de/10014380438

CSR activities and consumer loyalty : the effect of the type of publicizing medium

Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455

This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism...

Persistent link: https://www.econbiz.de/10012174856