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Marketing communications

Kitchen, Philip J. - In: A reader in marketing communications, (pp. 1-9). 2005

Persistent link: https://www.econbiz.de/10003292715

Editorial stance on the future of marketing: critical 21st-century perspectives

Kitchen, Philip J. - In: The future of marketing : critical 21st century perspectives, (pp. 1-11). 2003

Persistent link: https://www.econbiz.de/10001737354

Drawing the strands together

Kitchen, Philip J. - In: The future of marketing : critical 21st century perspectives, (pp. 163-172). 2003

Persistent link: https://www.econbiz.de/10001737376

A meeeting of minds

Kitchen, Philip J. - In: The future of marketing : critical 21st century perspectives, (pp. 173-179). 2003

Persistent link: https://www.econbiz.de/10001737378

Marketing communications : principles and practice

Kitchen, Philip J. - 1999

Persistent link: https://www.econbiz.de/10004567245

Public relations : principles and practice

Kitchen, Philip J. (contributor) - 1997 - 1. ed.

Persistent link: https://www.econbiz.de/10004379892

Meaningful obstacles remain to standardization of international services advertising : new insights from a managerial survey

Kanso, Ali; Nelson, Richard Alan; Kitchen, Philip James - In: International journal of commerce and management 25 (2015) 4, pp. 490-511

Persistent link: https://www.econbiz.de/10011446378

Long term evolution mobile services and intention to adopt : a Malaysian perspective

Kitchen, Philip James; Martin, Roy; Norbani Che Ha - In: Journal of strategic marketing 23 (2015) 7, pp. 643-654

Persistent link: https://www.econbiz.de/10011479482

Towards a globalized communications strategy: perceptions from New Zealand

Kitchen, Philip James; Eagle, Lynne - In: Marketing intelligence & planning 20 (2002) 3, pp. 174-184

Persistent link: https://www.econbiz.de/10006974063

Meaningful obstacles remain to standardization of international services advertising

Kanso, Ali; Nelson, Richard Alan; Kitchen, Philip James - In: International Journal of Commerce and Management 25 (2015) 4, pp. 490-511

Purpose – This study aims to explore advertising strategies by US corporations selling consumer services overseas. Attention is extended to determining the type of standardized advertising (pattern vs prototype) that US headquarters tend to use in international campaigns, identifying major...

Persistent link: https://www.econbiz.de/10014766802