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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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Toward an understanding of online information processing in e-tourism : does national culture matter?
Alcántara-Pilar, Juan Miguel; Barrio-García, Salvador del - In: Journal of travel and tourism marketing 34 (2017) 8, pp. 1128-1142
Persistent link: https://www.econbiz.de/10011758832
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Introduction to the special issue "omni-channel communication: delivering unified communications across all branded touch-points"
Porcu, Lucia; Barrio-García, Salvador del - In: Journal of marketing communications 28 (2022) 5, pp. 465-468
Persistent link: https://www.econbiz.de/10013371040
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Integrated brand marketing and measuring returns
Kitchen, Philip J. - In: Integrated brand marketing and measuring returns, (pp. 1-8). 2010
Persistent link: https://www.econbiz.de/10003988768
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Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J. - In: Journal of marketing communications 22 (2016) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
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Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J. - In: Marketing : metaphors and metamorphosis, (pp. 1-9). 2008
Persistent link: https://www.econbiz.de/10003746793
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Editorial: in memory of Don E. Schultz
Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 6, pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
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Diversity, dimensionality, distinctiveness
Kitchen, Philip J. - In: Journal of marketing communications 24 (2018) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011852907
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The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 4, pp. 329-330
Persistent link: https://www.econbiz.de/10011743957