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Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in … essential resource for students and researchers of marketing, innovation and industry 4.0. Riccardo Rialti is an Assistant … for management and marketing. Lamberto Zollo is Associate Professor Digital Marketing and Innovation in Marketing Channels …
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these markets) and (iii) innovation (incentives, entry for buyout and killer acquisitions) …
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Chapter 1. Introduction -- Chapter 2. Strategic Innovation Driven by Digital Transformation -- Chapter 3. Industry 4 … the context of digital transformation but also an assessment framework to enable and support innovation in organizations …
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Digital Twins in the Industry: Maturity, Functions, Effects -- Architecting Digital Twin-Driven Transformation in the Refrigeration and Air Conditioning Sector -- Practical Application of the Concept of Digital Twins in the Aviation Sector -- Digital Revolution in the Energy Sector: Effects of...
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