Purpose – The aim of this paper is to show that there are other options for a firm (or a bank) than just following the mainstream logic of maximizing financial profits. This is the case of the so‐called “social banks”, which appeared in the mid‐1980s. Unlike the “financial...

Purpose – Since the 1980s, the global financial system has faced several crises that have led regulators to consider new conjectural and structural problems. These crises (new technology bubbles, the sub‐prime crisis …) have led economists and financial analysts to the following...