В статье рассматриваются основные научные направления деятельности гуманитарного факультета СПбГУЭФ. Описывается процесс формирования научной школы с точки...

В статье отражены результаты эмпирического исследования организационных элементов системы репутационного менеджмента (СРМ), которое проводилось путем опроса...

The purpose of this paper is to analyze city dwellers’ opinions on their hometowns’ promotional activities, taking into account the size of these urban communities. The PAPI method (Paper and Pencil Interview) as well as an online questionnaire were used to collect data. Standardized...

Requests of individuals in order to access to information is increasing day by day with the expansion of communication fields and networks. While the desire of people to express themselves are increasing, the number of corporations preparing this environment shows a significant raise as well....

Становление рыночной экономики порождает необходимость нового экономического мышления, новых подходов к управлению продвижением на потребительском рынке. В...

The Public Relations are considered as a main function of the management, with a continuous and systematic activity, the organisations trying to get with their help the sympathy and the support of the present and future public. Their purpose is mainly to establish and maintain the understanding...