Trade fairs need the media, and the media needs trade fairs. Trade fairs are events that attract extensive media coverage, and thus also many journalists. This is why the PR work of trade fair companies is a multifaceted field, which must take into account a variety of influential factors....

Dieser Open-Access-Sammelband beleuchtet Herausforderungen und Chancen für die Verwaltungskommunikation in der modernen Mediendemokratie aus verschiedenen wissenschaftlichen und berufspraktischen Perspektiven. Die Beitragsautoren diskutieren den Problemkreis der in- und externen Kommunikation...

In dealing with the crisis, all institutions must react and urgently solve the problem, but a special challenge is to communicate with key publics, especially those publics that have suffered damage., What is imperative for public relations is fast and two-way communication. That is why digital...

The article offers a system of enterprise reputation management directed at increase of economic benefits from formation and maintenance of high reputation in the result of maximisation of the volume of the incoming cash flows of the enterprise and also their duration and stability. It proves...

Purpose The purpose of this paper is to examine the process in which organizational members construct and enact public relations (PR) functions as well as how the organization accommodates local values in the PR enactment. Design/methodology/approach A case study of three large mining companies...

This article examines the context of public relations as a communication activity in today’s business organizations. This is one of the most important communication activities carried out by the organization. Maintaining favorable relations with the community is as essential as maintaining...

The study suggests that the prominent driving force behind corporate social responsibility (CSR) is companies’ long‐term profitability, supported by company leadership and efficiency, competitiveness, and the ability to anticipate the future. The long evolution of Finnish companies since the...