This paper reviews an empirical study into corporate reputation strategies in large UK organizations. It considers what is meant by corporate reputation and its role in the strategic marketing communications mix. The findings confirm not only that over the past decade planning and implementation...

This article reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the origin and role of corporate communication executives and identifies those essential characteristics that constitute the most successful...

Owner‐managers or managing directors of 106 UK public relations consultancies completed a questionnaire concerning the extent of their firms’ client reputation management activities and their attitudes and opinions about reputational work. The results suggested widespread interest in the...

Explores the resurgence of interest in public relations as relationship building; and the three‐stage model that has been developed to research this. Concludes that the present chaotic environment requires public relations professionals to assume the responsibility of identifying the...

Examines social capital as a theoretic construct with the potential to enhance our understanding of public relations contribution to the organizational bottom line. There are three classes of outcomes: increased and/or more complex forms of social capital, reduced transaction costs, and...

Academic research concerning the implications of international business protocols is practically nonexistent. Most information is in the practitioner literature, is scattered and tends to focus on do’s and don’ts of etiquette rather than protocol. The results of this research shows that...

The Australian social and political environments have broadened the traditional “public affairs” function to include specific tools, such as environmental communication, corporate giving, issues management and community relations. Future trends indicate a more strategic “public affairs”...

This case study explored the nature of professionalism in UK Government public relations. In addition to using established functional models of professionalism, the study tested a market‐based model of professional value, first conceived by sociologist Thomas Brante, and sought to examine the...

Despite continuing interest in assessing the effectiveness of public relations activities the resulting asset, termed goodwill, continues to be regarded as intangible. As a result its financial value is framed within formally‐constituted functional definitions and a conceptual environment that...

Considers the paradoxes inherent in the phrase “corporate social responsibility”. These include procedures of corporate governance, the market’s view of organizations’ ethical stances, the lack of clear definition, acceptance or denial, the lack of formal mechanisms for taking...