The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was investigated and then the issue life cycle was...

The public relations industry is aware of the need for research and evaluation. It has not kept up with the relevant research and technologies which can provide a wide range of powerful R&E solutions. A number of other disciplines are becoming expert at evaluating PR. The history of development...

Examines the role of public relations (PR) officers in British companies and the use of corporate communications. States that the PR role covers a wide area and varies from company to company. Concludes, however, that the role of the PR officer directly impacts on the strategy of the company and...

This guest editorial article considers the extent to which the corporate communication function in the UK context is adequately funded. It concentrates on what appears to be the entirely neglected research area of whether or not organizations consider that the competitive advantage that...

This paper attempts to establish the existence of a professional language genre for public relations by evaluating the history of genre analysis and its application in professional contexts. Bhatia’s work, in 1993, demonstrates professional language genre analysis in similar contexts to public...

In an era when all workers are experiencing ever increasing stress levels, it may be anticipated that the move from traditional employment to freelance working would have a positive impact on the degree of occupational stress reported. In a recent UK survey of 190 freelance consultants (women n...

Much of the communication strategy literature propounds the ideal of integrated communications. To support the achievement of an organisation’s aims and goals and to prevent a fragmented image of the organisation emerging, all communication, both internal and external, should be aligned,...

This paper reports an empirical study conducted in British organisations focussing on the role of investor relations as part of a co‐ordinated marketing communications strategy. Consequently this study considers the greatly neglected research area of the management of relationships between...

From a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses. However, the benefits of strategising and planning cannot be fully realised unless they are supported by the entire range of...