Looks at developments in corporate communications during the twentieth century. Reveals that communication between organizations and their publics during the twentieth century has been changing and substantially improving due to a changing society, corporate values, information technology,...

A survey was undertaken to identify the ways in which small businesses in Lincolnshire used public relations. For many of the 51 activities, techniques and skills examined, it is found that only a minority of small firms practise them. Analysis of the results of the survey highlight an...

The research explored, over seven years, the strategies and impact of six UK pressure groups. The main method used was in‐depth interviews. In addition, extensive searches of several literatures and database, archival, print, government and online works were undertaken, as was unobtrusive...

Purpose – The purpose of this study was to compare major corporations’ web sites both in the USA and in South Korea to identify the differences in features posted on their home pages and to examine the relationship between the features and the theoretical public relations model....

Purpose – The main reason for conducting this research was to conduct an analysis of the extent of public relations activity in domestic first‐class cricket in an attempt to offer a strategy for effective, proactive public relations. Design/methodology/approach – The research objectives...

Purpose – This is a case study of Coca‐Cola's Chinese web site. It aims to examine how Coca‐Cola, the number one brand in the world, is using its web site to communicate with the publics in the world's largest market. Design/methodology/approach – Uses a qualitative text analysis....

Purpose – To examine how relations with social groups, including shareholders, customers, employees and vendors among other stakeholders are pivotal to generating wealth and optimising long‐term shareholder value. Design/methodology/approach – The paper explores the values intrinsic in...

Purpose – To report on empirical research which tested the use and value of ten specific characteristics of communication, the principles of authentic communication, and based on the findings, to recommend them as corporate communication best practices. Design/methodology/approach – The...

Purpose – This study aims to, chronicle literature, case studies and applied research to suggest that communications and public relations play a key role in the success of the best nursing homes and long‐term care facilities. Design/methodology/approach – Research employed included a case...

Purpose – The purpose of this study is to investigate the credibility of advertising vs publicity; to examine the credibility of advertising including a promotional endorser (APE) and publicity including a promotional endorser (PPE); to compare the credibility of advertising across the...