Purpose – The incident in 2006 at the Vattenfall owned plant in Forsmark turned out to be one of the most serious ever in Sweden. Vattenfall's communication during this crisis did not meet the accusations, instead their line of defence was not to engage in discussions of the accusations, but...

Purpose – The purpose of this investigation is to explore Alitalia and the Italian Government's crisis response strategies (CRSs) implemented in three specific periods of 2008 to understand Alitalia and the Italian Government's approach in communicating with media stakeholders as well as to...

Purpose – The paper aims to propose a reinterpretation of corporate apologia and social legitimacy from theoretical perspectives of phenomenology and Foucault's theory of discipline. Design/methodology/approach – The reinterpretation proposed in this paper is based on diagnostic theories...

Purpose – The purpose of this paper is to extend current theories in crisis communication, by developing a more systemic approach to understanding the role of emotions in crises and the strategies organizations can use to respond. The authors' integrated crisis mapping (ICM) model is premised...

Purpose – The paper aims to test Benoit's five image restoration strategies to examine how each strategy impacts perceptions of the organization‐public relationship (OPR) and corporate social responsibility (CSR). It also examines how the strategy used impacts the credibility of the source...

Purpose – The purpose of this paper is to address the often missing theoretical foundation of crisis communication from an integrated perspective on the micro, meso and macro level. Based on the theory of structuration, a systematic, integrative framework is developed for safeguarding...

Purpose – The purpose of this paper is to provide a status report on the development of the public relations profession in the UK in the first decade of the twenty‐first century. This is the most comprehensive review to date and its aim is to provide a definitive overview of developments and...

Purpose – The purpose of this paper is to compare the communication styles on the web sites of a random sample of the top American corporations and non‐profit organizations. By revisiting the traditional approach to understanding strategic communication, the four models of public relations...

Purpose – The emerging new influencer community is wielding significant power over the perceptions of brands and companies, largely driven by the rapid expansion of social media channels through which influencers communicate. The “nobodies” of the past are now the new “somebodies”...

Purpose – The purpose of this paper is to describe and analyze a study of publics that was conducted by the Corporate Communications Department of Petrobras, an integrated energy company of Brazilian origin, one of the ten largest in its sector worldwide. Petrobras' strategic vision for 2020...