Purpose – This study was designed to test two models linking relationship perception, attitude, and behavior‐based involvement in a membership organization. This study helps fill a gap in the relationship management literature by exploring the hierarchy of effects among a strategic public...

Purpose – The aim of this paper is to establish an understanding of what components of the stewardship model (reciprocity, responsibility, reporting and relationship nurturing) were present on Toyota's corporate Facebook page through communicative patterns and themes in the wake of the...

Purpose – Of Fortune 100 companies 79 percent use some form of social media to communicate with customers and other stakeholders. However, these media pose the risk of providing a forum for comments critical of corporate leadership, services, or products. Most marketing specialists recommend...

Purpose – A good corporate image is important to organizations. However, little is elaborated on how organizations can work on their images. This study seeks to explicate the types of image management before, during, and after a crisis through the development of the crisis pre‐emptive image...

This article offers an introduction to a theoretical approach which has recently begun to be used by organisational theorists to explain the distribution and exercise of power between organisations and entities within particular spheres, or “networks”. This approach, which has been labelled...

Public relations evaluation is a complex issue because of the hierarchy of effects of public relations activity and the involvement of third parties such as the press and broadcast media. Evaluation can be either summative or formative, although the two are frequently confused. This article...

Hypothesises that the public relations industry and those connected with it suffer from low reputation; that this perception is widespread and may create a distorted reality. Surveys a self‐selected and representative sample to evaluate the hypothesis. Considers semantic differences in...

Examines the role of television in domestic and foreign affairs, discussing the way it has changed from being a passive observer of events to being a significant player in international affairs. Discusses new developments in media and their consequences to both politicians and the public....

The last number of years has seen a growing importance placed on media relations by police forces throughout the UK. This has resulted in an increased concern with public relations practice and in particular that area focused on media relations. This study centres on Strathclyde Police, the...