The article argues that economic sociologists underestimate the problem of consumers’ price perception in their studies while it may be used as an effective key to the social orders of modern markets. Sociological studies of consumers’ price perception are very few and mostly performed at...

The article presents a review of academic debate on commodification of vital goods in economic sociology. It is assumed that this kind of commodification ceased to be an object for continuous criticism and became a subject for active sociological research. The author describes key perspectives...

The acts of purchase and sale cannot be realized without product quality evaluation and price “reasonableness” analysis. In this respect, the processes of definition, stabilization and institutionalization of categories and revealing the contents of market commodities turn out to be of key...