In modern applications of real-time resource allocation, for example allocating ad opportunities created by users to … "configurations''. For example, in video advertising, a configuration can be an arrangement of video-ads of various lengths and … the users and to make more profitable allocation decisions. While designing algorithms for the fully online variant of …

Search advertising marketplace is highly competitive in nature. As such, advertisers have to consider their competitors …' responses when making advertising decisions, which concern both bid determination in individual keyword auction instances, and … budget allocation over time at the aggregate market level. Although bidding decisions have been extensively treated in …

The problem addressed in this paper is the impression allocation planning of Guaranteed Targeted Display Advertising … (GTDA) problem in online display advertising market. In this problem, a publisher desires (1) an even spread of impressions … advertisers’ required impressions. For the publisher, the allocation of impressions needs to be appropriately planned to guarantee …