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Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy
Lee, Sangwon; Baack, Daniel W. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 521-536
Persistent link: https://www.econbiz.de/10010467280
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Comparing direct and indirect branding in advertising
Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José; Bermejo-Berros, Jesús; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
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Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona Joy - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
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Advertising brands by means of sounds symbolism : the influence of vowels on perceived brand characteristics
Duduciuc, Alina - In: Studies and scientific researches / Faculty of Economic … 21 (2015), pp. 112-119
Persistent link: https://www.econbiz.de/10011800194
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Framing and involvement effects on consumers' brand choice
Gamliel, Eyal; Herstein, Ram; Abrantes, José Luís; … - In: EuroMed journal of business 8 (2013) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010198167