Velayati, Rezvan; Shabani, Esmail; Nazarian, Alireza - In: Qualitative Market Research: An International Journal 23 (2020) 4, pp. 843-863
Purpose: Despite the growing scholarly interest in service innovation and its associated benefits for organizations, research into the barriers to developing new services remains scant. In addition, most of these studies have been mainly conducted at the firm level, failing to incorporate macro...