, policies to promote innovation and technology transfer, and the psychology of creativity, research on entrepreneurial mindset … or cognition is relatively new, and draws largely from such related fields as organizational behavior, cognitive and … social psychology, career development, and consumer research. Over the past fifteen years, the initial model, the theory of …

-prize winner Daniel Kahneman to provide a familiar lens for readers who might not otherwise be familiar with the psychology … logical. Lean psychology eliminates waste and adds customer value by supporting, enhancing, and taking advantage of beneficial … psychology to describe the relationship between psychology theories and lean. By applying lean psychology, organizations can go …

, Edward R. Morey contrasts neoclassical choice theory with behavioral models and findings in psychology, neuroscience …