Butt, Irfan; Ahmad, Nisar; Naveed, Amjad; Ahmed, Zeeshan - In: Journal of Islamic Marketing 9 (2018) 3, pp. 655-672
Purpose: The purpose of this paper is to examine the reasons behind low penetration of Islamic banking in Pakistan. Specifically, the study investigates the differentiation of Islamic banks (IBs) from conventional banks, the role of religion in choosing Islamic banking and the perception of IBs...