expands the extant literature on green purchasing behavior to cover daily consumer goods extending beyond organic food. This …

, such as Fairtrade and organic products, implicitly question the legitimacy of mainstream brands in the market. Design … brand when they encounter an organic Fairtrade coffee. The paper distinguishes a situation in which the sustainable and the …

explanation in the context of organic food advertisements. In a simulated trip to a grocery store, participants were exposed to … were asked to select among organic and non-organic options in six product categories – milk, bread, eggs, spinach, potatoes … increase organic purchases. Originality/value This paper is one of the first of its kind to explicitly test whether …

is preferred – extending consumer expenditure dollars towards organic or towards local food products. We address this … issue by evaluating the perceptions of North Carolina consumer choices for organic, local and/or other ‘labeled’ food … focus group assessing their attitudes about and perceptions of organic and/or local food products. Consistent patterns in …

(locally) outweigh that for either organically or conventionally grown of unknown origin. Information on organic production …

products meeting full organic standards. …

fresh tomatoes with the attributes locally grown, state marketing program promoted, and organic from either a grocery store …, price premiums for organic over conventional tomatoes were only exhibited in Maryland, and Virginia was the only state with …

willingness to pay (WTP) for locally produced animal fiber products with organic and alternative labeling schemes, which included … conventional wool socks, with the highest WTP exhibited for organic. WTP for organic versions further increased after definitions … indicate that policy makers should consider definitions and certification for claims besides organic to potentially benefit …

Organic cotton production in Uganda is rising mainly due to the promotional efforts of private multinational cotton … exporting companies. Nonetheless, the sustainability of organic cotton projects and their ultimate impact on poverty reduction … will depend on the relative profitability of organic cotton production system. This paper therefore attempts to examine the …