Cervellon, Marie-Cecile; I. Carey, Lindsey - In: European Journal of Marketing 48 (2014) 7/8, pp. 1375-1394
instance, consumer reviews for organic and non-organic cosmetics posted on the French Web site beauté-test.com were analyzed …. Second, a full-factorial two product types (organic and non-organic) × three reviews (positive, negative and no reviews … is on sustainable (organic or fair-trade) credentials, in particular when judging ambiguous properties. Originality …