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Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren

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Product innovation through knowledge management and social media strategies

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Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany

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Empirical study on how social media promotes product innovation

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Social media such as SNS, Twitter, and the blogs has been spreading all over the world, and a large number of firms recognize social media as new communication tools for obtaining information on consumer needs and market for developing new goods and services and promoting marketing. In spite of...

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