Gunden, Nefike; Morosan, Cristian; DeFranco, Agnes L. - In: Journal of Hospitality and Tourism Technology 11 (2020) 3, pp. 495-509
Purpose This study aims to develop and validate a conceptual model that explains consumers’ persuasion by the information available on online food delivery systems (OFDS). The study validated consumers’ price savings orientation as an antecedent of two types of browsing behaviors...