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Understanding patent strategy is crucial for successful technology management and efficient innovation policy. However …, the patent system has become more complex over the last decades, and it is nowadays difficult to understand companies … their patenting activities and presents empirical insights into how patent management is organized within industrial …
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Gassmann ist Professor für Innovationsmanagement und Direktionsvorsitzender des Instituts für Technologiemanagement an der …
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Technologie- und Innovationsmanagement an der Universität St. Gallen (HSG) und Vorsitzender der Direktion des dortigen Instituts …
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