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How do loyalty programs affect goodwill? : an optimal control approach

Górajski, Mariusz; Machowska, Dominika - In: 4OR : a quarterly journal of operations research 17 (2019) 3, pp. 297-316

Persistent link: https://www.econbiz.de/10012109164

An optimal control model with defective products and goodwill damages

De Giovanni, Pietro - 2020

Persistent link: https://www.econbiz.de/10012243031

Markov Decision Processes and Stochastic Positional Games : Optimal Control on Complex Networks

Lozovanu, Dmitrii; Pickl, Stefan - 2024

This book presents recent findings and results concerning the solutions of especially finite state-space Markov decision problems and determining Nash equilibria for related stochastic games with average and total expected discounted reward payoffs. In addition, it focuses on a new class of...

Persistent link: https://www.econbiz.de/10014451769

Optimal Investment in Age-Structured Goodwill

Faggian, Silvia - 2012

-Arrow goodwill as a state variable. Assuming an infinite time horizon, we use some dynamic programming techniques in infinite … dimension to characterize both the optimal advertising effort and the optimal goodwill path in the long run. An interesting …

Persistent link: https://www.econbiz.de/10013104285