Purpose: Students’ experiences with instructors and courses determine an institute’s identity. With the instructor analogous to a brand spokesperson and the course to a brand, this study aims to examine the impact of the instructor experiential values on the student’s course experiences,...

This paper investigates the possibilities of formally training managers for effective informal communications in the workplace. Although business communication is taught extensively in most of the B-schools and in the corporate world (through training programs on presentation skills, meeting...

The need for developing new services organically is well recognized. Extant review of literature reveals that various issues pertaining to NSD (New Service Development)/Service innovation like NSD initiation strategies, internal functional integration, need for simultaneous involvement of...