Bowen, Gordon; Bowen, Richard - In: International Journal of Online Marketing (IJOM) 6 (2016) 1, pp. 54-82
gender differences between males and females. Trust models have evolved to take account of website interactivity, website … environment design, and brand effect on brand trust. Themes on ability, benevolence, integrity, and predictability are also … influencers on brand trust. Increasing access to social media is changing attitudes and behaviour to challenge established social …