Many states devote to state-based marketing programs with goals of increasing demand for local products. Utilizing data from a survey of northeastern U.S. producers, we evaluate producer and farm characteristics that affect awareness and participation in state-based marketing programs. Increased...

This study utilized and compared hypothetical conjoint analysis and non-hypothetical experimental auctions to elicit floral customers' WTP for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers but the...