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A welfare analysis of "junk" information and spam filters

Falkinger, Josef - 2008

This paper analyses the equilibrium effects of individual information filters. Information is modelled as advertisements which are distributed across a population of consumers with heterogeneous preferences. An advertisement that provides knowledge about a product with little or no utility for a...

Persistent link: https://www.econbiz.de/10010315500

Advertising on the Internet : how to get your message across on the World Wide Web

Barrett, Neil - 1997 - 1. publ.

Persistent link: https://www.econbiz.de/10000620128

Electronic commerce : Herausforderungen, Anwendungen, Perspektiven

Bliemel, Friedhelm (ed.) - 1999

Persistent link: https://www.econbiz.de/10000681796

Werbung im Internet : Grundlagen, Einsatz und Perspektiven

Thomas, Gregor - 1997

Persistent link: https://www.econbiz.de/10000654056

The Impact of Online Competition on Local Newspapers: Evidence from the Introduction of Craigslist

Djourelova, Milena; Durante, Ruben; Martin, Gregory J. - 2021

for classified advertising from other changes brought about by the Internet, and to compare newspapers that relied more or … classified advertising - across US counties between 1995 and 2009. This setting allows us to separate the effect of competition …

Persistent link: https://www.econbiz.de/10012582153

Werbewirkung von Layer-Ads- Ergebnisse eines Online-Experiments-

Fritz, Wolfgang; Kempe, Michael; Hauser, André - Technische Universität Braunschweig / Institut für … - 2006

tatsächlich zu einerbesseren Werbewirkung führen, da ihre offensive Platzierung von den Internet-Nutzern als störender empfunden …

Persistent link: https://www.econbiz.de/10005869838

Werbung im Netz - Neue Werbeformen, neue Kooperationen

Müller-Solger, Detlef - 2001

Der vorliegende Text beschreibt und analysiert innovative Werbeformen im e-commerce Bereich. Weitergehend wird auf den Markt für solche Werbeformen eingegangen.

Persistent link: https://www.econbiz.de/10009138357

Cross Media, Print and Internet Advertising: Impact of Medium on Recall, Brand Attitude and Purchase Intention

Numberger, Siegfried; Schwaiger, Manfred - Institut für Marktorientierte Unternehmensführung … - 2003

effectiveness of cross media advertising with pure internet and print advertising... …Publishers are activley selling Cross Media Advertising. An experiment was conducted in order to compare advertising …

Persistent link: https://www.econbiz.de/10009138424

Internet: liability of search engine providers and advertisers for use of keywords in sponsored links

De Freitas, Ian; Headdon, Toby - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 76-77

Persistent link: https://www.econbiz.de/10003763984

Internet advertising : theory and research

Schumann, David W. (ed.) - 2007 - Rev. ed.

Persistent link: https://www.econbiz.de/10003321129

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