Strickland, Paul; Smith‐Maguire, Jennifer; Frost, Warwick - In: International Journal of Wine Business Research 25 (2013) 2, pp. 125-137
Purpose – The aim of this exploratory study is to investigate the benefits of “New World” wineries using family … wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New … including their web sites, print media and consumer responses. The case studies had to include wineries that were family owned …