The company through sponsorship is required to take responsibility for actions under the "public interest". The study shows that this notion is a debate in the current redistribution of roles of the various structures that make up civil society. By referr

This study offers new insights on legitimacy and legitimation strategies in the peculiar setting of converging industries. Companies that decide to enter converging markets have to face stakeholders who are uncertain about their needs and claims. Grounding on a strategic perspective to...

An ecosystem is an intentional community of interdependent actors. If a firm adopts an ecosystem perspective, its focus shifts from maximising the firm's value to creating value for the entire system. Consequently, the ecosystem governance represents a critical factor in successful value...