Istudor, Nicolae; Pelau, Corina - In: The International Journal of Management Science and … (2013) 10-(Dec), pp. 138-146
One of the biggest challenges of companies is to determine the behavior of its consumers, because only by this it can influence determine them to buy their products. It is not enough just to know the behavior of the consumer at one moment of time, but also its dynamic. On one hand there are...