Glavee-Geo, Richard; Shaikh, Aijaz A.; Karjaluoto, Heikki; … - In: International Journal of Bank Marketing 38 (2019) 1, pp. 1-20
Purpose: The purpose of this paper is to examine the drivers of consumer engagement and its consequences via the experiences of mobile money services’ users in Ghana and to discuss its implications for the society, financial service innovation, delivery and operations....