Purpose The purpose of this paper is to demonstrate the usefulness of the “audience exchange” approach for audience development and research, and to highlight the insights offered by peer-to-peer dialogue in understanding experiences of unfamiliar arts. Design/methodology/approach Using a...

Purpose: The purpose of this paper is to explore the experiences of donors to a UK-based contemporary music organisation fundraising scheme through the theoretical lens of liminality. Design/methodology/approach: In-depth interviews with 16 members of the Sound Investment scheme investigated...

Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of tables -- Acknowledgements -- 1 Introduction: who goes to the contemporary arts? -- 2 Understanding audiences: research methods and approaches -- 3 'But is it art?': defining the contemporary arts -- 4 Cities for the...